Photograph shows residential area of Lorne Avenue from 14th Street facing east.
Notes
Part of "Christie's Brandon Series of Six Colored Picture Postcards of Brandon, Manitoba, The Crown Series, Published by Christie's Bookstore, Brandon, Man." [note: missing sixth postcard]. Writing on the front of the photograph reads: Residential, Brandon, Man. Looking East.
Photograph shows Princess Avenue facing east from 10th Street. On the north side of Princess Avenue, a B/A Service Station, Princess Cafe, Lindenberg Seeds, and the Central Fire Station are visible. Old City Hall with the war memorial and the Prince Edward Hotel are visible on the south side of Princess Avenue. Traffic is travelling one-way on Princess Avenue.
Photograph of an east side of 10th Street facing north from Princess Avenue. Visible businesses include: Thunderbird Bowl, Canadian Pacific Telegraphs, Pittsburgh Paint & Glass, Strand Theatre, Trans Canada Credit Loans, Ted Heming Jewellers, Carlton Cafe, McKenzie Seeds, Clement Block, Mitrou's Cafe and Tea Room, and Brandon Musical Supply Ltd. Vehicles parked on 10th Street are facing north.
Notes
Photograph dated from "Tara's Bulba," the movie playing at the Strand Theatre and similiar vehicles captured in the photograph.
The Medicine Hat Exhibition and Stampede Parade Day was held on Thursday, July 19, 1962, at 9:30 a.m. The local newspaper reported that approximately 24,000 people were in attendance to see parade marshall Rod Ashburner leading 175 entries consisting of 90 floats, 75 horses, and 10 bands. There were 19 parade categories eligible for $12,000 in prize money and included: junior and senior cowboys and cowgirls; fancy and Shetland ponies; sulky class open; comic, commercial, industrial and organizational floats; decorated cars; special ranch class; 4-H Clubs; and a non-competitive class.
The parade route started at Second St. and Allowance Ave., from Second St. to Ash Ave., north on Ash to First St. SE., from First St. S.E. to Fourth Ave., south to Second St. to South Railway St., south on South Railway St. to Third St., with a finish at McLeod Trail. A route map was published in the Medicine Hat News the day before the parade.
Aerial photographs of the parade were taken by Medicine Hat News photographer Howard Heid (1930-2005) from the private helicopter of John Bourn. Bourn was a pilot from Woodville, Wisconsin, who chartered his four-seater helicopter for sight-seers at exhibitions and stampedes across the county.
(Sources: Pat Currie, "Let 'Er Go!," Medicine Hat News, 19 July 1962,1; Harald Gunderson, "'Eye in the Sky' Best Parade View," Medicine Hat News, 19 July 1962,1; "Parade Starts at 9:30 Sharp," 18 July 1962)
Scope and Content
Photograph shows an aerial view of the Medicine Hat Exhibition and Stampede Parade route, with a focus on Second Street SE. Visible store signs include: China Wonderland, Grey Cup Cafe, Lane Bros. & Gibson Ltd., Joy's, Marshall's, Monarch, Gardener's Used Cars, Provincial Treasury Branch, Furvey's Furniture and Appliances, J.J. Moore & Son, Club Cafe, Black Hardware Ltd., Regency Billards, and Sair's Shoe Hospital.
Photograph shows the west side of 10th Street between Rosser and Princess Avenues. Visible businesses include: Recreation Bowling & Billiards, Bottomley's, Barry Neill Men's Wear, Simpsons-Sears, Allied Hardware Stores, Box Brothers Hardware, Doig's. Painted on the north face of the Strathcona Block are two advertisements, one for Sutherland and Robertson [Grocery] and the other for Boyd Electric Co. Ltd.
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