Gustave Bellegro “Gus” Yaeger was born on July 10, 1878 at Genoa, Italy. The son of Swiss parents, he immigrated to the United States, working in West Virginia then North Dakota before arriving in Brandon, MB in 1910. He worked at various jobs before opening Yaeger's Furs, a fur-coat factory and retail store at 602 Rosser Avenue, in 1919.
Yaeger married Sarah Ellen Williams (1883-1966) of Big Rock, Idaho in 1907. They had two children: Karl Williams Yaeger (1908-1975) and Barbara Yaeger (m. H.H. Ricketts).
Gus Yaeger died on March 25, 1942 in Brandon, MB. His son carried on the business after his death before selling it to one of the managers in 1969.
The Dionne quintuplets, born May 28, 1934, were the first quintuplets known to have survived their infancy. They were born just outside Callandar, ON.
Scope and Content
Item is a photograph of the Yaeger's Furs Dionne quintuplets Christmas window display. The display features five dolls dressed in fur coats and bonnets, a framed photo of Gus Yaeger, a Christmas tree and a cardboard Santa.
Notes
History/Bio information taken from the Manitoba Historical Society website (http://www.mhs.mb.ca/docs/people/yaeger_gb.shtml)
Photograph shows a panorama, bird's-eye-view of downtown Brandon, between Pacific and Rosser Avenues and 7th Street facing east. Photoraph likely taken from the McKenzie Seeds Building. Visible businesses include: Western Canada Flour Mills, Hanbury Hardware Co. Ltd., Cockshutt Plow Co., New Pacific Hotel, Gordon McKay Building, and Arlington Hotel.
Notes
Part of "Souvenir of Brandon, Manitoba, Canada [viewbook], Printed by Photogelatine Engraving Co. Limited, Ottawa." Dates obtained from the Burchill's Music Store Henderson's Brandon City Directory listings (1927-1929). Writing on the front of the photograph reads: Panorama of Brandon, Man.
Photograph shows the 700-block of Rosser Avenue facing west. Visible businesses on the north side of Rosser Avenue include: Burchill's Music Store, E.W. Woolworth Co. Ltd. 5-10 and 15 Cent Store in the E.E. Evans Block, Empire Hotel, and W.A. Paterson Drugs. Automobiles are parked on both sides of the avenue and at the time the photograph was taken, Rosser Avenue was a two-way street.
Notes
Part of "Souvenir of Brandon, Manitoba, Canada [viewbook], Printed by Photogelatine Engraving Co. Limited, Ottawa." Dates obtained from the Burchill's Music Store Henderson's Brandon City Directory listings (1927-1929). Writing on the front of the photograph reads: Rosser St. [sic.] - Brandon, Man.
