Gustave Bellegro “Gus” Yaeger was born on July 10, 1878 at Genoa, Italy. The son of Swiss parents, he immigrated to the United States, working in West Virginia then North Dakota before arriving in Brandon, MB in 1910. He worked at various jobs before opening Yaeger's Furs, a fur-coat factory and retail store at 602 Rosser Avenue, in 1919.
Yaeger married Sarah Ellen Williams (1883-1966) of Big Rock, Idaho in 1907. They had two children: Karl Williams Yaeger (1908-1975) and Barbara Yaeger (m. H.H. Ricketts).
Gus Yaeger died on March 25, 1942 in Brandon, MB. His son carried on the business after his death before selling it to one of the managers in 1969.
The Dionne quintuplets, born May 28, 1934, were the first quintuplets known to have survived their infancy. They were born just outside Callandar, ON.
Scope and Content
Item is a photograph of the Yaeger's Furs Dionne quintuplets Christmas window display. The display features five dolls dressed in fur coats and bonnets, a framed photo of Gus Yaeger, a Christmas tree and a cardboard Santa.
Notes
History/Bio information taken from the Manitoba Historical Society website (http://www.mhs.mb.ca/docs/people/yaeger_gb.shtml)
Postcard is an advertisement for the Brandon Winter Fair. Image is of two dogs, with a caption below them.
Notes
Writing on the front of the postcard reads: "If you expect to be among those present, Florine, you'll have to have yours bobbed"/ Fools may rush in where Angles fear to tread./ The Winter Fair, Brandon, March 13 - March 17, 1933 / is good for either, yet is really better for the pople who are / neither, but, like ourselves, are somewhere between the two.
Photograph shows the storefront of A.W. Evans & Co. Hardware & Implements. A hitching post with an advertisement for Milton Wagons is in front of the store.
Photograph shows the storefront of A.W. Evans & Co. Hardware & Implements. A horse is next to the hitching post that has an advertisement for Hamilton Wagons in front of the store.