Photograph of the northeast corner of 10th Street and Princess Avenue facing northeast. An Imperial Esso Dealer is situated on the southeast corner. On the northeast side the following businesses are visible: Thunderbird Bowl, Canadian Pacific Telegraphs, Pittsburgh Paint & Glass, The Strand Theatre, Trans Canada Credit Loans, Ted Heming Jewellers, Carlton Cafe, Barclay Shoe Store, Chamber of Commerce, United Cafe, and Chop Suey. An billboard for 2 Way drink is mounted on the former Campbell's Furniture Building. A sign for the Manitoba CAA Motor League hangs from a business on the southwest corner of 10th Street and Princess Avenue. Traffic on Princess Avenue, on the east side of 10th Street, is travelling one-way.
Gustave Bellegro “Gus” Yaeger was born on July 10, 1878 at Genoa, Italy. The son of Swiss parents, he immigrated to the United States, working in West Virginia then North Dakota before arriving in Brandon, MB in 1910. He worked at various jobs before opening Yaeger's Furs, a fur-coat factory and retail store at 602 Rosser Avenue, in 1919.
Yaeger married Sarah Ellen Williams (1883-1966) of Big Rock, Idaho in 1907. They had two children: Karl Williams Yaeger (1908-1975) and Barbara Yaeger (m. H.H. Ricketts).
Gus Yaeger died on March 25, 1942 in Brandon, MB. His son carried on the business after his death before selling it to one of the managers in 1969.
The Dionne quintuplets, born May 28, 1934, were the first quintuplets known to have survived their infancy. They were born just outside Callandar, ON.
Scope and Content
Item is a photograph of the Yaeger's Furs Dionne quintuplets Christmas window display. The display features five dolls dressed in fur coats and bonnets, a framed photo of Gus Yaeger, a Christmas tree and a cardboard Santa.
Notes
History/Bio information taken from the Manitoba Historical Society website (http://www.mhs.mb.ca/docs/people/yaeger_gb.shtml)
See fonds level of the CKX records for custodial history.
Scope and Content
Image of a 1956 Nash Metropolitan, as well as another car, in what appears to be an automobile show room (Butchers?). The cars are advertising CKX's Who Am I? radio contest.